If you're like me, the growing drip, drip, drip of the content faucet is pushing you to the edge: posts, pings, notifications, alerts. Tech journalist Charles Arthur makes a compelling argument that future content is at a tipping point. Arthur is the author of the substack blog "Social Warming," about social networks' effects on society. "The approaching tsunami of addictive AI-created content will overwhelm us" warns Arthur. The tsunami he points to is the creation of what academics call synthetic media, media that is created entirely by artificial intelligence.

Each year a crazy thing happens. From around the country, and now increasingly around the world, a strange band of adventurers travels to Austin, Texas. It's hard to describe them, a mix of content creators, technologists, game designers, and consumer brands. They come to participate in South By South West (SXSW) Interactive. Don't be confused if you arrive and find yourself hanging out with filmmakers or musicians, as there are separate content tracks for film and music.